Leading the Data Integrity Revolution in Digital Advertising
The digital advertising landscape is experiencing a seismic shift toward data integrity, and Compliant is at the forefront of this transformation. The rapid industry adoption we're witnessing isn't just incremental change—it's a fundamental reset of how media is bought, sold, and evaluated.
Industry Momentum Building Rapidly
In just the past week, we've seen remarkable momentum validating our vision:
- Scope3's Agentic Media Platform launch featuring Compliant's Data Integrity Agent from day one, creating an AI-driven media buying ecosystem that enhances both brand safety and sustainability through dramatic simplification
- Premion's integration of Compliant's advanced data integrity signals into their Octillion demand-side platform, establishing new standards for quality, transparency, and accountability in programmatic media curation
These partnerships represent just the beginning of an industry-wide movement. As Jamie Barnard, our Co-Founder and CEO, recently highlighted: "The industry is shifting from an era dominated by cheap reach and CTRs to an era where media buyers prioritize data integrity in the continuous search for media and data quality."
From Measurement to Active Solutions
What makes this momentum particularly significant is that we're moving beyond simply measuring problems to actively creating solutions. By integrating data integrity verification upstream in the media buying process, we're fundamentally transforming what flows downstream:
- Efficiency replaces waste
- Quality replaces fraud
- Transparency replaces confusion
As the first company offering independent verification of supply-side data standards globally, Compliant is uniquely positioned to meet the growing advertiser demand for responsible targeting capabilities in today's highly regulated environment.
This industry momentum confirms what we've long believed: data integrity isn't just a compliance checkbox but a powerful performance driver that reduces risk, eliminates waste, and improves campaign outcomes across the entire ecosystem.
The revolution is here—and it's happening faster than anyone anticipated.