Fiducia Integrates Compliant's Data Integrity Signals to Elevate Programmatic Media Quality
In a landmark move addressing the digital advertising industry's most critical challenges, Fiducia has integrated Compliant's groundbreaking data integrity signals into its programmatic data management platform, marking a significant step towards transparency and privacy in media buying.
A New Standard in Programmatic Transparency
The integration adds Compliant's data integrity signals to Fiducia's TrueCPM metric – originally introduced in the 2023 ANA Programmatic Media Supply Chain Transparency Study – enabling clients to comprehensively evaluate and enhance their programmatic supply chain's privacy standards and effectiveness.
Tim Brown, CEO of Fiducia, emphasized the strategic importance of this partnership: "Integrating Compliant's data integrity signals into our platform empowers brands to make more informed decisions about their programmatic investments while ensuring they meet the highest standards of data privacy and integrity. This collaboration represents a significant step forward in our mission to build a better industry through transparency and accountability."
Transforming the Digital Advertising Landscape
This partnership is part of a broader industry shift towards data integrity, with Compliant's recent integrations including Scope3, Premion's Octillion DSP, and Peer39. By covering data integrity scores for 92% of global digital publishers, Compliant is enabling advertisers to prioritize quality publishers and filter out risky inventory.
Jamie Barnard, Co-Founder and CEO of Compliant, articulated the transformative potential of this collaboration: "For too long, the industry has accepted a broken system built on sketchy data practices. By integrating Compliant's data integrity signals into Fiducia's data exchange, we're giving brands the tools they need to deliver better outcomes—cutting through the noise and building campaigns on foundations of genuine data integrity."
Key Benefits of the Integration
- Enhanced Transparency: Comprehensive visibility into programmatic media investments
- Privacy Protection: Robust mechanisms to ensure data privacy standards
- Efficiency: Tools to eliminate waste and prioritize high-quality inventory
- Accountability: A systematic approach to measuring and improving media quality
Looking Forward
As digital advertising continues to evolve, partnerships like Fiducia and Compliant demonstrate a commitment to rebuilding trust through technology, data integrity, and unwavering transparency