Adtech’s Big Short: Jamie Barnard Knows Where the Bodies Are Buried

“Jamie Barnard talks about data like a man who’s seen what’s under the floorboards—like someone who knows where the bodies are buried. He doesn’t speak in the hushed, cautious tones of industry veterans who know just how much they depend on the system they’re critiquing. He lays it out bare: the internet’s foundation isn’t just built on surveillance, it’s flooded with bad data, the ad-tech equivalent of 2007’s subprime mortgages. “There were so many junk loans being sold as triple-A,” he says, not bothering to soften the comparison. “In reality, they were full of junk.”

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