The Brand Safety Institute Partners with Compliant to Launch Industry-First Data Integrity Dashboard for Publishers
Compliant is dedicated to building a transparent and responsible advertising ecosystem that simultaneously prioritizes consumer privacy and business growth. In the evolving digital advertising landscape, data integrity has become a key factor in ad spending. We're thrilled to announce a new partnership to transform how publishers understand, improve, and profit from their data integrity position.
Expanding the Media Quality Conversation
The Brand Safety Institute (BSI) has partnered with Compliant to launch the industry's first Data Integrity Dashboard for digital publishers as part of BSI's Media Quality Initiative. This innovative tool builds on BSI’s successful MFA Transparency Utility launched last month, expanding the conversation beyond viewability and brand safety to include data integrity as an essential component of media quality.
"Data integrity and compliance are now as fundamental to digital advertising as viewability and brand safety," said Neal Thurman, Co-Founder, CEO of The Brand Safety Institute. "By providing publishers free access to Compliant's insights, we're fostering a more transparent and responsible advertising ecosystem that protects consumer privacy and drives business growth."
Why This Matters
If media quality issues aren't effectively addressed, we risk seeing reduced spend on the open web as brands shift budgets to more controlled environments.
“While establishing standards has always been important, ensuring transparency and compliance is essential for the future of digital advertising. Standards only matter if they’re enforceable,” said Scott Cunningham, IAB Tech Lab founder and Initiative Lead, NewspassID. “Without that, the industry risks losing consumer trust and inviting greater regulatory scrutiny. We must continue developing and implementing initiatives that foster transparency, promote compliance, and ensure responsible data handling. Tools that provide this kind of visibility are critical for building strong, successful B2B and B2C relationships.”
The Data Integrity Dashboard allows publishers to view their Data Integrity Index (DII) score, refreshed quarterly, and compare it to industry benchmarks. This data empowers publishers to improve their data compliance and meet the requirements of responsible media buyers.
This powerful tool empowers publishers to:
- View their data integrity score relative to industry benchmarks
- Understand their standing across key risk categories
- Track improvements over time
- Access detailed reports, best practices, and actionable recommendations
- Demonstrate and monetize their commitment to data integrity
The Power of Scale and Acceptance
For perspective on our reach and impact:
- Our database includes scores for more than 95% of programmatic media impressions worldwide (excluding China)
- In Q1 2025 alone, Compliant measured 6 billion+ impressions
- Our signals are now available in the majority of top DSPs (including TTD)
- We're expanding availability to SSPs and other inventory curators to improve the quality of their supply offerings
Publisher Invitations Go Out Today
In today's privacy-centric world, data integrity, data collection and sharing methods, and the presence of data resellers has become fundamental to digital advertising. Publishers who fail to meet minimum industry benchmarks increasingly risk exclusion from media buying consideration.
This initiative builds upon BSI's successful MFA Transparency Utility launched last month, further expanding their Media Quality Initiative. Publishers can now apply to receive their PCI scores, MFA ratings, and more via the BSI Publisher Quality Utility.
For more information about this partnership and the Data Integrity Dashboard, please see the Press Release. Interested in learning how Compliant's data integrity signals can enhance your media strategy? Contact us.